COW Festival Taking design to the Center of the World [COW]
The COW Festival is a global forum that showcases world-class design. Held in Dnipropetrovsk, Ukraine, it attracts designers, students and the public from Europe, Asia, Australia and America. Illustration. Book Design. Graphic Design. Product Design. Interior Design. Fashion Design.
Why did we choose a cow to represent a design festival?
Well, cows have been an important contributor to humanity since the dawn of time, giving life and health to their owners and “clients.” In ancient Biblical times, cows were a measure of wealth. In Norse mythology, the world began with a cow created from melting frost. And in India, cows represent all good things, including a “horn of plenty.” We can draw many parallels between cows and designers; here are just a few:
– Cows supply milk and meat — life-giving products. Designers give new life to clients’ products and services through their imaginations and creativity.
– Cows symbolize wealth. Designers can help you increase your wealth by meeting your bottom-line targets.
– Cows are very productive — so are good designers.
The COW acronym also represents the importance we place on the design profession.
To us, it is the Center Of the World [COW].
We encourage designers to join our Facebook album and discuss their ideas on how cows relate to the design profession— and share your experiences from the Festival.